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What is a set up fee and do I pay it every time?
The set up fee is the charge levied by the list owner to cover the cost of the selection, production and delivery of each list. Yes, a set up fee is charged on each list rental.
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Why is there a minimum order?
Most list owners impose a minimum order for list rentals and purchases, set to ensure that list orders are economically viable. In some cases this will be a minium number of records and in other cases a dollar figure.
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What is a single use rental?
A mailing list rented for single use may be used only one time, and before or on an agreed date.
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What is a 12 month rental?
A mailing list rented for 12 months use may be used by your organisation for marketing purposes as many times as you wish over the term of the agreement.
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How do you know I have only used the list once?
Each mailing list includes one or more security seeds. These are fictitious records that come back to the list owner to identify when your mailing takes place. These same records would identify if any unauthorised re-use of the list has occurred.
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Who owns the list?
The Mailing List Centre does not own any lists, (with the exception of 2 lists in the Dental Industry). We work with companies across Australia, New Zealand and around the world that build adn own marketing lists.
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What is the difference between non-personalised & personalised?
Personalised lists contain a contact name at the residential or business address. A non-personalised list does not.
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Why do I need to supply a copy of the mail piece or a phone script?
Most list owners will require a copy of your mail piece, email creative, telephone script or fax document in order to firstly approve, (or deny) use of their list for your campaign, and secondly in order that they can monitor when your campaign occurs. You will be advised by our staff as to whether this is required.
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What is the deliverability guarantee?
The deliverability guarantee is the list owners accuracy warranty for their database when used within a 30 day period from the date provided. A deliverability guarantee is available for every list that we provide. Typically they vary between 95-98%.
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How does the list get sent to me?
In most cases the list will be delivered as an MS EXCEL or COMMA DELIMITED TEXT file by email or as Self Adhesive Labels, please not additional charges may apply for the latter option.
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Can the list be sent to me directly?
Some list owners will only allow their data to be used for mailings when processed by an approved mailing house. Our staff will indicate if this is applicable to your list.
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